Are You Sitting on Your Very own Acre of Diamonds… Without Even Realising It?

And that Acre of Diamonds could well be your data base.

If your database contains little more than the names, addresses and buying patterns of your customers it is information that you could use to conduct a highly effective personalised marketing campaign.

So what is Personalisation and What makes it different to the mailings I have had done in the past?

Put simply, Variable Data Printing uses digital technology to vary one or more of the elements in a printed item in the course of a print run.

But isn’t personalisation really another name for Mail Merge that we can all do on our desk top PCs?

No. It is far more sophisticated than simply merging names and addresses on a letter or mailer card. True Variable Data Printing is the ability to combine names and address from your database and merge them with full colour graphics, different text blocks and even … layout changes in the document.

But why go to all that trouble? For three very important reasons:

1. Sending out relevant information to your customers can increase response rates by up to 36%

2. Reduce Waste. Only send out material that is of interest to your customers rather than high volume blanket mailings of the past.

3. Higher response rates and reduced waste can only mean one thing: Better Returns!

So, to whom can you turn to for help?

As the print professionals that’s where Fineline can help. We give you the benefits our expertise in digital print and database knowledge, graphic design skills as well as marketing know-how to help you put together your very own Variable Data Printing campaign.

In consultation with you we can:

• Help you draw up a plan of action and determine the level of personalisation you require.

• Help you draw up a promotional message for your product or service.

• Source the graphics that you will need if you don’t already have them.

• Help you set a schedule or plan of action to help guide you through the various key stages of a campaign.

Call us on 01824 70 5800 or email personalisedprint@finelineprint.co.uk  to find out how easy it is to put a real one-to-one marketing campaign into action. And one that will knock your competition for six!

To read more about Personalised Print and how it can help your business please click here and we’ll send you a copy of our Consumer Awareness Guide: No.3 with pleasure. If you would like a hard copy, printed booklet in addition to the PDF we’ll send out please include your address details in the email and we will post a copy out to you without delay.

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